Switchel is America’s original, 17th century thirst quencher. It’s been said that colonial sailors and farmers used switchel as a way to overcome harsh winters and rehydrate during blistering summers. (It’s also been said that they weren’t too shy about adding a little moonshine to their switchy!)
THE CORE OF EVERY SWITCHEL IS FRESH WATER, GINGER, APPLE CIDER VINEGAR, AND AN UNREFINED SWEETENER.
Our owner and founder Melina, a former college hockey player, discovered switchel as a means to replenish and rehydrate after a night on the ice. After graduating college, she was persuaded to sell her switchel at a local, Minnesota farmers market. When she couldn’t keep up with the demand, she decided to turn her passion for sustainable food and waterway conservation into a business. Now, Melina’s switchel can be found in select retailers all over the United States! The Superior line of ready-to-drink switchel beverages are botanically brewed with Non-GMO, Certified Organic, and Certified Vegan ingredients from US farmers and 1% of all profits support the Great Lakes and waterways.
To nourish people through delicious, organic, healthy beverages, and the planet through donating 1% of our annual profits.
To be the Hydrating Force of Nature that not only provides a better beverage, but a better adventure – one that connects people to each other and to the outdoors.
THE GREATER GOOD
We craft beverages that nourish people and the planet. We’re passionate about our resources and actively support U.S. land and water conservation efforts with 1% of our profits.
This year we partnered with Friends of the Boundary Waters Wilderness, a remarkable organization devoted to protecting, preserving, and restoring the wilderness character of the Boundary Waters Canoe Area Wilderness and the Quetico-Superior Ecosystem.