Vendor: Superior Switchel

Switchel is America’s original, 17th century thirst quencher. It’s been said that colonial sailors and farmers used switchel as a way to overcome harsh winters and rehydrate during blistering summers. (It’s also been said that they weren’t too shy about adding a little moonshine to their switchy!)
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THE CORE OF EVERY SWITCHEL IS FRESH WATER, GINGER, APPLE CIDER VINEGAR, AND AN UNREFINED SWEETENER.

OUR STORY

Our owner and founder Melina, a former college hockey player, discovered switchel as a means to replenish and rehydrate after a night on the ice. After graduating college, she was persuaded to sell her switchel at a local, Minnesota farmers market. When she couldn’t keep up with the demand, she decided to turn her passion for sustainable food and waterway conservation into a business. Now, Melina’s switchel can be found in select retailers all over the United States! The Superior line of ready-to-drink switchel beverages are botanically brewed with Non-GMO, Certified Organic, and Certified Vegan ingredients from US farmers and 1% of all profits support the Great Lakes and waterways.

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MISSION

To nourish people through delicious, organic, healthy beverages, and the planet through donating 1% of our annual profits.

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VISION

To be the Hydrating Force of Nature that not only provides a better beverage, but a better adventure – one that connects people to each other and to the outdoors.

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THE GREATER GOOD

We craft beverages that nourish people and the planet. We’re passionate about our resources and actively support U.S. land and water conservation efforts with 1% of our profits.

This year we partnered with Friends of the Boundary Waters Wilderness, a remarkable organization devoted to protecting, preserving, and restoring the wilderness character of the Boundary Waters Canoe Area Wilderness and the Quetico-Superior Ecosystem.