Prudent Produce recently relocated to Elkhart, Iowa. We have identified a need in the community and we are here to fulfill that need. It is Prudent Produce's belief that people will choose to incorporate healthy food options into their busy lifestyles if given a simple, cost comparative, convenient way to do so. We are here to offer that option.
There you have it, the philosophy behind the birth of Prudent Produce. We come to you with the best quality organic produce and deliver it to you at a fair and reasonable price. It is our belief, and hope, that having great produce around will encourage more consumption leading to healthier minds and bodies.
Cindy Kirschbaum, Tony Thompson, and Renee Lamfers started working with Angie in the spring of 2017 to build a partnership between Prudent and New Family Farm. This new partnership will bring fresher and more local produce to Prudent's bins when available, and will provide the farm's CSA customers with access to good food year-round, as well as more organic fruits and vegetables. New Family Farm is located on the farm that has been in their family for a century, and they are working hard to make it a place that 'connects people with (good) food.'
Angie Laverty founded Prudent Produce in 2010. She has a Biology degree and worked a number of years in the Seed Industry. She experienced first hand the effects of profit-making conventional farming practices. She started Prudent because she wanted to be a part of a positive change that will better the individual, as well as, our world.